ON FORBES ITALIA THE INTERVIEW WITH PIETRO GAGLIANO BY PASQUALE SASSO.
LT CONSULTING MARKETING & COMMUNICATION SUPPORTED THE STARTUP COUNTERCHECK FOR THE PUBLICATION OF THE ARTICLE IN FORBES FOR THE FIGHT AGAINST COUNTERFEITING OF MADE IN ITALY PRODUCTS THROUGH NEW TECHNOLOGIES:
COUNTERFEITING AND PIRACY ARE ON A RAPIDLY GROWING TREND. A RECENT STUDY BY THE OECD (ORGANISATION FOR ECONOMIC COOPERATION AND DEVELOPMENT) CLEARLY SHOWS THAT THESE PHENOMENA ARE HAVING AND WILL HAVE A STRONG IMPACT ON GLOBAL TRADE. ACCORDING TO THE SURVEY, IN FACT, IT IS ESTIMATED THAT BY THE END OF THIS YEAR THE COUNTERFEIT MARKET WILL GENERATE 1.9 TRILLION EURO WORTH OF TRANSACTIONS, PUTTING 5.4 MILLION JOBS AT RISK AND CAUSING LOSSES OF 4.2 TRILLION EURO TO THE GLOBAL ECONOMY.
COUNTERFEITING, WHICH MAY SEEM TO BE A RECENT PHENOMENON DUE TO THE DEVELOPMENT OF THE WEB AND E-COMMERCE HAS, INSTEAD, MUCH LONGER ROOTS. ONE OF THE FIRST CASES OF COUNTERFEITING, IN FACT, DATES BACK TO MARY BUTTERWORTH WHEN SHE REPRODUCED AN OBVIOUSLY FAKE COPY OF A BANKNOTE.
THE DEVELOPMENT OF E-COMMERCE, THEN, HAS UNDOUBTEDLY EXPANDED THE BUSINESS AREA OF COUNTERFEITING TO INCLUDE MORE AND MORE CONSUMER PRODUCTS AND CREATED AN ILLEGAL, MULTI-BILLION DOLLAR GLOBAL INDUSTRY.
CONTINUED ON:
HTTPS://FORBES.CO.UK/2022/09/22/COUNTERCHECK-STARTUP-COUNTERFEITING/
SOURCE: FORBES
CONTRIBUTORS: PASQUALE SASSO, PIETRO GAGLIANO